Significant foreign investment is already flowing into the

Al ‘Ayyāţ 25. Mar, 2015 0 Comments

antiseptically Dentsu Aegis Network acquires Sri Lankan ad agency Grant Group

In a recent announcement, Dentsu Aegis Network announced that it has signed a definitive agreement to acquire Grant Group, a creative agency in Sri Lanka. The acquisition canada goose outlet online of the 59 year old canada goose outlet jackets integrated agency is canadian goose jacket network’s first foray into the island nation.

Nick Waters, chief executive officer, Dentsu Aegis Network, APAC, says in a press release, «With social and economic stability in the country, Sri Lanka is set to reap the peace dividend. Significant foreign investment is already flowing into the country, and with strong historical ties to Japan, there is a natural opportunity for Dentsu cheap canada goose uk Aegis Network uk canada goose outlet clients to canada goose outlet uk grow. Grant represents a unique opportunity as a canada goose factory outlet top quality advertising and communications group to get into a strong position in a fast growing market.»

Post acquisition, Grant Advertising will be known as Dentsu Grant while Grant Media will join Dentsu Aegis’ global media network brand, Carat. Other global agency brands within the network will integrate with their strong canada goose outlet local agency counterparts to grow goose outlet canada the business further adding value to their clients and their canada goose outlet shop staff.

Ashish Bhasin, chairman and chief executive officer, Dentsu Aegis Network, South Asia, says in a press release, «The acquisition of Grant Group is a key step in the Dentsu Aegis Network South Asia strategy and will launch our business in a market with significant potential. canada goose uk shop Through the Grant Group, we have a unique opportunity to enter the market with a bang and will be amongst the largest integrated groups in the country.»

Bhasin adds, «Grant is a well established family owned business with solid heritage and legacy, and Neela is a highly recognized personality in the corporate sector for her deep insight in the marketing communications arena and also for her work across women’s empowerment, conservation and sustainability. The group’s long standing relationships with their key clients, some over 50 years, canada goose outlet store uk also show that they have successfully built an incredibly strong network and trust from the clients.»

The group represents a prestigious list of over 60 local and international clients including some of Sri Lanka’s largest advertisers Ceylon Biscuits, Sampath Bank, Dialog Axiata, Fonterra and Sri Lanka Tea Board.

Steering the Sri Lankan leadership team is Neela Marikkar, chairperson and managing director of the Dentsu Aegis Network Grant Group. She will report to Ashish Bhasin.

Marikkar, says in a press release, «Given our long heritage in this Canada Goose Coats On Sale market continuously staying ahead of the game, Dentsu Aegis Network’s cultural fit and best in class operating model are the right facets of a multinational partner to take our group and most importantly our clients canada goose outlet black friday and staff into a very dynamic future. More importantly given the growth in the market and the push towards canada goose coats digital, we need a strongly aligned and committed multinational partner with digital at its heart as brands grapple with the canada goose outlet toronto factory challenges of Canada Goose Outlet a changing media landscape. We are very excited to be able to tap on the network’s resources and work with canada goose outlet canada the 38,000 great canada goose clearance sale people at Dentsu Aegis Network. We are beginning a new chapter in the wonderful story of the Grant Group.»

Established in 1958 by Deshabandu Reggie Candappa canada goose jacket outlet in Sri Lanka, the Grant Group was the country’s first ever international advertising agency. Today, the Grant Group is an award winning agency with 150 people spread across seven cheap canada goose entities under two main groups: Grant Advertising which comprises Grant Advertising and Grant Media, and Grant Agencies which is made up of response marketing a second internationally renowned creative agency, RN Media, an OOH agency and Grant Public Relations.

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